2025 graphic design trends in printing: what is important for businesses and customers to know

Polygraphy is constantly developing, and what was popular yesterday may lose its relevance today. To be on the wave of changes, it is important to follow the trends that impress with their novelty, aesthetics and creativity. In 2025, graphic design promises new interesting directions that will affect all printed materials – from business cards to large-scale advertising banners. Your printing house, located in Ternopil, has prepared an overview of the main trends that will dominate printing this year.

1. Retro and nostalgia: a return to the styles of the 80s and 90s
Retro styling continues to gain popularity, but in 2025 bright colors, references to the era of the 80s and 90s, three-dimensional fonts and graphic elements in the style of old video games come to the fore. Such a style evokes a sense of nostalgia, and also adds uniqueness to printed materials. The use of retro fonts and bright gradients is great for attention-grabbing promotional products, business cards and flyers.

2. Monochrome and minimalism: the power of simplicity
Monochrome design is growing in popularity, with a focus on simple shapes and minimalist fonts. Monochrome adds elegance and professionalism to printed products, especially corporate brochures and presentation materials. Black and white printing or monochrome tones with one bright color accent allow you to create memorable and at the same time discreet products that are perfect for business catalogs and personalized invitations.

3. Biodesign and environmental friendliness
The trend for sustainability remains the same, but in 2025 it gets a new push thanks to biodesign, a style inspired by natural forms and colors. This creates an organic, “living” aesthetic that looks great on eco-friendly papers, especially when natural dyes are used. Our customers are increasingly choosing to print on recycled materials to emphasize their environmental values.

4. Creative fonts and typography
Fonts remain an important part of design, but in 2025, typography is moving to a new level. Now fonts act not only as a text element, but also as a separate graphic component. Designers experiment with the sizes, shapes and placement of letters, adding unique outlines to them. Large headings with creative fonts attract attention and allow you to express the character of the brand, which is especially important in the creation of branded products – posters, booklets and banners.

5. Animated printed materials: conversion to digital format
An unusual trend of 2025 is the integration of printed materials with animation through augmented reality (AR) technologies. This means that now ordinary flyers, booklets or even business cards can come to life when scanned by a smartphone. For example, by scanning a QR code, a customer can see an animated video or 3D elements. Such integration adds modernity to printed materials, making them innovative and interactive.

6. Vector graphics and linear illustrations
Clear lines and vector graphics will conquer the hearts of designers in 2025. Such illustrations do not lose their quality when scaling and look great on any format – from small stickers to large posters. Vector images are ideal for creating souvenirs, logos and branding, as they are easily adaptable to different media and needs.

7. Metallic accents and textured print
Effects of metallic reflections and textured surfaces add a sense of luxury and quality. This approach is widely used for printing premium business cards, invitations and packaging. In combination with a minimalist design and strict color schemes, metallic accents look elegant and attract attention. For example, printing in gold or silver on matte paper creates the effect of an expensive, stylish product, increasing the prestige of the brand.

Conclusion
In 2025, the design of printing products will be actively adapted to new aesthetic and technological requirements. At “Vashiya Drukarna”, we always follow trends to offer our customers innovative and stylish solutions for all types of printed materials. From simplicity and environmental friendliness to complex interactive and animated solutions – we are ready to help you create products that stand out and emphasize the uniqueness of your brand. Contact us to be one step ahead in the world of printing!

For a detailed consultation and order, contact us using the contacts on the website, and our specialists will help you choose the perfect solution for your business.